Swetrix

Swetrix is a Google Analytics alternative built for teams who want clear, actionable data without the cookie consent headaches. It tracks visitors without cookies or personal data, so you don't need consent banners and you don't lose the 30-40% of traffic data that users typically block by declining them.

The tracking script weighs under 5KB, drops into any CMS or framework, and requires no SDK migration. Setup is fast, and the dashboard is designed to surface what you actually need without burying metrics in nested menus.

Web analytics capabilities include:

• Real-time dashboard showing visitors, pageviews, referrers, countries, devices, and top pages with no data sampling
• Custom events and goals to track signups, purchases, and button clicks with conversion targets
• Campaign and UTM tracking to measure which traffic sources drive results
• SEO and GEO insights via Google Search Console integration, including clicks, impressions, and AI referral data
• Bot blocking with basic or strict filters covering datacenter IPs, spam referrers, and probes
• Alerts delivered via email, Slack, Telegram, Discord, webhooks, or browser push

Product analytics goes deeper:

• Session replays let you watch recorded user journeys with click and navigation timelines
• Funnel analysis shows exactly where users drop off in key flows
• Error tracking catches JavaScript errors automatically, with breakdowns by page, browser, and device
• A/B testing and feature flags let you run experiments and roll out features gradually
• Performance monitoring tracks real page load times from actual users

Swetrix is fully open source and self-hostable. Teams that want full infrastructure control can run it on their own servers at no cost. For everyone else, a hosted cloud version is available with a 14-day trial.

Compared to tools like Simple Analytics or Fathom Analytics, Swetrix covers more product analytics ground, including session replays, error tracking, and experimentation, while staying in the privacy-first, cookieless category. OpenPanel and Rybbit are closer feature-for-feature competitors in the open source space.