Best Open Source Google Analytics Alternatives

PostHog is the ultimate open-source product analytics suite that empowers teams to build better products. With a comprehensive set of tools, PostHog helps you understand user behavior, optimize your product, and drive growth.

Key benefits of PostHog include:

• Complete Product Analytics: Track user actions, analyze funnels, and visualize user paths to gain deep insights into how people use your product.
• Feature Flags and A/B Testing: Safely roll out new features, conduct experiments, and make data-driven decisions to improve your product.
• Session Recording: Watch real user sessions to identify pain points, bugs, and opportunities for improvement.
• Self-Hosted or Cloud: Choose between self-hosting for complete data control or using PostHog Cloud for hassle-free setup.
• Open-Source Flexibility: Customize and extend PostHog to fit your specific needs, with a thriving community for support.
• Privacy-Focused: Comply with GDPR and CCPA regulations while maintaining full control over your data.

PostHog integrates seamlessly with your tech stack, offering SDKs for various programming languages and platforms. Its user-friendly interface makes it easy for both technical and non-technical team members to access valuable insights.

Whether you're a startup or an enterprise, PostHog scales with your needs, providing the tools to understand your users, iterate quickly, and build products people love. Join thousands of companies already using PostHog to drive their product decisions and stay ahead in today's competitive market.

Plausible is a powerful, privacy-friendly alternative to traditional web analytics platforms. It offers a clean, intuitive interface that delivers essential website metrics without overwhelming users with unnecessary data.

Key benefits of Plausible include:

• Privacy-first approach: No cookies, no personal data collection, and fully compliant with GDPR, CCPA, and PECR regulations.
• Lightning-fast performance: Lightweight script (less than 1KB) that won't slow down your website.
• Easy-to-understand metrics: Focus on actionable insights with a clutter-free dashboard.
• Open-source transparency: Fully open-source code, allowing for community contributions and audits.
• Self-hosted option: Run Plausible on your own infrastructure for complete data control.
• Unlimited websites: Track multiple sites from a single account without additional costs.
• Ethical data practices: No cross-site tracking, fingerprinting, or selling of personal information.

Plausible empowers website owners to make informed decisions while respecting visitor privacy. Its simple setup process and straightforward reporting make it an excellent choice for businesses, bloggers, and developers who value both data insights and ethical practices.

Umami is a powerful, user-friendly web analytics platform designed for the privacy-conscious website owner. Unlike traditional analytics tools, Umami puts your data control and user privacy at the forefront.

Key benefits of Umami include:

• Privacy-First Approach: Umami is fully compliant with GDPR, CCPA, and PECR without compromising on functionality.
• Easy Setup: Get started in minutes with a simple script addition to your website.
• Self-Hosted Option: Maintain complete control over your data by hosting Umami on your own servers.
• Real-Time Analytics: Monitor your website's performance with live, up-to-the-minute data.
• Customizable Dashboards: Create tailored views of your analytics data to focus on what matters most to you.
• Multi-Site Tracking: Manage analytics for multiple websites from a single Umami instance.
• No Cookies Required: Track user behavior without relying on cookies, ensuring a smoother user experience.
• Open Source: Benefit from a transparent, community-driven development process and the ability to customize the platform to your needs.

With Umami, you get powerful insights into your website's performance without sacrificing your visitors' privacy. It's the perfect solution for businesses, bloggers, and developers who want a ethical, feature-rich alternative to mainstream analytics tools.

Matomo is a powerful, open-source web analytics platform that puts you in control of your data. Unlike traditional analytics tools, Matomo offers:

• Complete data ownership: Host on your own servers, ensuring privacy and security.
• GDPR compliance: Built-in features to protect user privacy and meet regulations.
• Customizable dashboards: Tailor your analytics view to focus on what matters most.
• Comprehensive tracking: From page views to e-commerce conversions, track it all.
• No data sampling: Get 100% accurate data for all your traffic, big or small.
• Integrations galore: Connect with your favorite tools and platforms seamlessly.
• Open-source flexibility: Customize and extend functionality to fit your needs.
• Real-time analytics: See visitor activity as it happens, enabling quick decisions.
• Powerful segmentation: Dive deep into your data with advanced user segmentation.
• Heatmaps and session recordings: Visualize user behavior for UX improvements.

Whether you're a small business owner or a large enterprise, Matomo provides the insights you need to optimize your digital presence, improve user experience, and drive growth – all while respecting user privacy and maintaining full control over your valuable data.

OpenWebAnalytics is a robust, open-source web analytics solution that puts you in control of your data. This versatile platform offers a comprehensive set of features to help you understand your website's performance and visitor behavior.

Key benefits include:

• Complete data ownership: Host the analytics on your own server, ensuring full control and privacy of your data.
• Customizable tracking: Tailor the tracking to your specific needs, from basic pageviews to complex user interactions.
• Flexible reporting: Create custom dashboards and reports to visualize the metrics that matter most to your business.
• Multi-site support: Manage analytics for multiple websites or applications from a single installation.
• Integration-friendly: Easily integrate with popular CMS platforms like WordPress and MediaWiki.
• Extensible architecture: Develop custom plugins and themes to extend functionality.
• Heatmaps and click tracking: Gain visual insights into user behavior and engagement.
• E-commerce tracking: Monitor conversions, sales, and customer journeys.
• Real-time analytics: Access up-to-the-minute data on visitor activity.
• Cost-effective: Free to use and self-host, with no limits on traffic or data collection.

Whether you're a small business owner, developer, or enterprise user, OpenWebAnalytics provides the tools and flexibility to make data-driven decisions and optimize your online presence.

Openpanel revolutionizes web analytics by merging the best of both worlds: Mixpanel's robust features and Plausible's user-friendly interface. This open-source solution offers:

• Powerful Visualization: Create unlimited dashboards with various chart types to gain deep insights into your data.
• Real-Time Data Access: Track and analyze events as they happen, with no delays or waiting periods.
• User-Centric Analytics: Dive deep into user behavior and interactions with your app or website.
• GDPR Compliance: EU-hosted servers ensure your data stays protected and compliant.
• Cookie-Free Tracking: Skip annoying consent banners while still gathering valuable insights.
• Flexible Deployment: Choose between cloud-based or self-hosted options to suit your needs.
• Cost-Effective Solution: Enjoy all features with a simple, event-based pricing model.
• First-Class React Native Support: Easily integrate with your mobile apps using our tailored SDK.
• Data Ownership: Your data remains yours, never sold to third parties.
• Powerful Export API: Access and utilize your data effortlessly for further analysis.

Experience the future of web analytics with Openpanel – where power meets simplicity, and your data stays truly yours.

Swetrix is a robust, privacy-centric web analytics solution designed for businesses and developers who value data-driven insights without compromising user privacy. This open-source platform offers a comprehensive suite of features to help you understand your website's performance and user behavior.

Key benefits of Swetrix include:

• Privacy-First Approach: Swetrix is GDPR-compliant and does not use cookies, ensuring your users' data remains protected.
• Powerful Analytics: Gain deep insights into your website's traffic, user behavior, and performance metrics.
• Customizable Dashboards: Create tailored views of your data to focus on the metrics that matter most to your business.
• Real-Time Data: Monitor your website's activity as it happens with live updates and alerts.
• Multi-Platform Support: Track analytics across web, mobile, and desktop applications with ease.
• Self-Hosted Option: For ultimate control, deploy Swetrix on your own infrastructure.
• API Access: Integrate Swetrix data into your existing tools and workflows.
• Affordable Pricing: Competitive plans for businesses of all sizes, including a free tier for small projects.

With its commitment to open-source development and user privacy, Swetrix offers a transparent and ethical alternative to traditional analytics platforms. Experience the power of data-driven decision-making without sacrificing your users' trust.