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Open Source Braze Alternatives

A curated collection of the 2 best open source alternatives to Braze.

The best open source alternative to Braze is Mautic. If that doesn't suit you, we've compiled a ranked list of other open source Braze alternatives to help you find a suitable replacement. Other interesting open source alternative to Braze is Dittofeed.

Braze alternatives are mainly Marketing Automation Tools but may also be Customer Communication Platforms. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Braze.

Piotr Kulpinski's profile

Written by Piotr Kulpinski

Mautic is a free and open source marketing automation platform that helps businesses manage leads, create campaigns, and analyze results.

Screenshot of Mautic website

Mautic is the world's largest open source marketing automation project, empowering over 200,000 organizations to grow their communities and reach their marketing goals. With support for 35+ language translations and contributions from 1,000+ community members, Mautic offers a robust and flexible solution for businesses of all sizes.

Key features of Mautic include:

  • Lead Management: Capture, organize, and nurture leads through customizable forms and landing pages.
  • Email Marketing: Create and send targeted email campaigns with drag-and-drop builders and personalization options.
  • Campaign Automation: Design multi-channel marketing campaigns with an intuitive visual workflow builder.
  • Analytics and Reporting: Gain insights into campaign performance and lead behavior with detailed reports and dashboards.
  • Integration Capabilities: Connect Mautic with popular CRM systems, social media platforms, and other marketing tools.

As an open source platform, Mautic offers unparalleled customization options and the ability to extend functionality through plugins and integrations. Whether you're a small business owner or part of a large enterprise, Mautic provides the tools you need to create engaging marketing campaigns and drive growth.

Join the Mautic community today and take control of your marketing automation with a powerful, flexible, and cost-effective solution.

Looking for open source alternatives to other popular services? Check out other posts in the alternatives series and openalternative.co, a directory of open source software with filters for tags and alternatives for easy browsing and discovery.

Dittofeed offers low-code tools for message automation across multiple channels, including powerful segmentation and personalization features.

Screenshot of Dittofeed website

Dittofeed is an open-source customer engagement platform that modernizes marketing automation. It provides a suite of tools for creating and managing customer messaging campaigns across various channels.

Key features include:

  1. Journeys: A drag-and-drop GUI for automating marketing and transactional messages based on user actions. It supports multi-trigger journeys, integrated branch-based analytics, and local timezone scheduling.

  2. Segments: A powerful segmentation engine with a low-code UI. Users can create segments based on performed events, identify events, subscription status, and unlimited AND/OR conditions.

  3. Templates: An HTML/MJML editor for creating message templates with easy personalization using Liquid syntax. It includes features for testing messages and drafts.

  4. Channels: Omni-channel support for delivering automated messages, including email, SMS, and webhooks for mobile push, Slack, WhatsApp, and more.

  5. Developer-friendly: Dittofeed offers various authentication modes, REST and Admin APIs, SDKs for multiple platforms, and a robust infrastructure built on Postgres, ClickHouse, and Temporal.

  6. Self-hosting option: Users can self-host Dittofeed to maintain full control of their data and avoid vendor lock-in.

  7. Integrations: Supports various message channels (e.g., Amazon SES, Resend, Postmark, Twilio SMS), data sources (REST API, Twilio Segment, Polytomic), and data destinations (Hubspot, CSV).

Dittofeed positions itself as an alternative to established platforms like MailChimp and Iterable, offering innovation and improvement without excessive pricing. It's suitable for organizations of various sizes that need to automate user messaging, with a UI simple enough for non-technical team members to use.

The platform is available as a cloud service with a 14-day free trial, starting at $75/month, or as a free self-hosted option. Dittofeed also offers responsive support through Slack Connect, Discord community, and email.

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