Ad

PolarPolar An open source Lemon Squeezy alternative with 20% lower fees

Learn More

Open Source Google Tag Manager Alternatives

A curated collection of the 1 best open source alternatives to Google Tag Manager.

The best open source alternative to Google Tag Manager is Matomo. If that doesn't suit you, we've compiled a ranked list of other open source Google Tag Manager alternatives to help you find a suitable replacement.

Google Tag Manager alternatives are mainly Website Analytics Tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Google Tag Manager.

Share:

Comprehensive web analytics platform offering full data ownership, privacy protection, and customizable insights for data-driven decision making.

Screenshot of Matomo website

Matomo is a powerful, open-source web analytics platform that puts you in control of your data. Unlike traditional analytics tools, Matomo offers:

  • Complete data ownership: Host on your own servers, ensuring privacy and security.
  • GDPR compliance: Built-in features to protect user privacy and meet regulations.
  • Customizable dashboards: Tailor your analytics view to focus on what matters most.
  • Comprehensive tracking: From page views to e-commerce conversions, track it all.
  • No data sampling: Get 100% accurate data for all your traffic, big or small.
  • Integrations galore: Connect with your favorite tools and platforms seamlessly.
  • Open-source flexibility: Customize and extend functionality to fit your needs.
  • Real-time analytics: See visitor activity as it happens, enabling quick decisions.
  • Powerful segmentation: Dive deep into your data with advanced user segmentation.
  • Heatmaps and session recordings: Visualize user behavior for UX improvements.

Whether you're a small business owner or a large enterprise, Matomo provides the insights you need to optimize your digital presence, improve user experience, and drive growth – all while respecting user privacy and maintaining full control over your valuable data.

Read more