Elmo

As AI answer engines replace traditional search for many buyers, knowing whether your brand gets mentioned in those answers matters. Elmo sits in the AI visibility tracking category and gives marketers a single dashboard to see how every major AI model talks about their brand, which competitors appear alongside them, and which URLs each model cites as sources.

It covers a wide range of models and surfaces:

• ChatGPT, Gemini, Claude, Perplexity, Copilot, AI Overviews, AI Mode scraped directly from the real consumer interfaces your customers use
• Grok, DeepSeek, Mistral, Qwen, and OpenRouter LLMs reached via direct API calls
• Share of voice calculated against competitors you define, updated up to four times daily
• Source tracking showing exactly which domains and URLs each model cites per prompt
• Prompt Wizard that suggests the questions your buyers are likely to ask, based on your site, competitors, and personas
• API and MCP access on every plan, so you can pull data into your own stack or agents

The setup flow is self-serve: point it at your site, review the suggested prompts, and Elmo starts sampling. It ranks improvement opportunities by impact and keeps you updated as visibility shifts. Unlimited seats are included on every plan, which makes it practical for agency teams and AEO consultancies tracking multiple brands.

Elmo is MIT-licensed and stores all data in Postgres. Self-hosting is free with your own infrastructure and API keys. Managed cloud plans start at $29/month, with white-label options available for agencies who want to offer AI visibility tracking under their own brand. Compared to tools like Otterly.AI or Peec AI, Elmo's self-host option and lower cloud pricing make it a practical choice for teams who want full data ownership without paying enterprise rates.